Whether you’re planning an intimate anniversary dinner, a magical children’s birthday, or a grand countryside wedding, the cake is always more than just dessert — it’s the show-stopping centerpiece of your celebration.
Ordering a custom cake can feel overwhelming with all the choices: How many portions do I need? Which style fits my theme? What about guests with dietary requirements like vegan or gluten-free?
To help you design the centrepiece your event deserves, here is our ultimate guide to ordering a bespoke celebration cake across Kent and London.
1. Match the Size to Your Guest List (Without Waste)
One of the most common questions we get is: "What size cake should I order?"
Our signature layer cakes feature three tall, fluffy sponge layers with two decadent filling layers, meaning slices are generous and tall. Here is a handy portion guide:
6-inch Round Cake: Serves 8–12 generous dessert portions (ideal for intimate family gatherings)
8-inch Round Cake: Serves 20–25 guests (perfect for milestone birthdays & baby showers)
10-inch Round Cake: Serves 35–40 guests
12-inch Round Cake / Multi-Tier: Serves 45–55+ guests (best for weddings and large corporate events)
Pastry Chef Tip: If you’re serving cake right after a multi-course dinner, you can opt for smaller "coffee-sized" portions, allowing each tier to stretch slightly further. For larger crowds, pairing a showpiece cake with a matching cupcake or brownie tower is an elegant, crowd-pleasing solution.
2. Find Your Aesthetic: From Vintage Lambeth to Modern Luxury
Your cake should reflect the mood of your party. Right now, our most requested celebration styles across Kent and London include:
Vintage Lambeth Cakes: Characterised by intricate over-piping, delicate ruffles, pastel hues, and bows, this vintage aesthetic brings timeless elegance and romantic nostalgia to any table.
Modern Luxury Layers: Dripping in rich ganache, adorned with fresh berries, macarons, or edible gold accents — clean, sophisticated, and striking.
Themed & Children’s Novelty Cakes: Playful, vibrant, and completely personalised to bring your little one’s favourite character or theme to life.
3. Inclusivity Without Compromise: Free-From & Vegan Options
No guest should have to miss out on cake. In the past, "free-from" cakes had a reputation for being dry or lacking in flavour — but with modern patisserie techniques, they can be just as moist, rich, and delicious as traditional bakes.
Whether your party requires:
Vegan / Eggless: Velvety sponges made with plant-based ingredients.
Gluten-Free: Crafted with premium alternatives that preserve lightness and crumb.
Keto or Low-Sugar: Specially balanced for specific lifestyle requirements.
Always let your baker know about dietary needs early so flavour combinations can be tailored to perfection.
4. Professional Expertise You Can Trust
When you commission a custom cake, you aren’t just buying ingredients; you’re investing in craftsmanship, structure, and reliable delivery.
Founded by pastry chef Aline Wickens — a contestant on Channel 4's Bake Off: The Professionals with over 18 years of pastry experience — The Pink Kitchen has handcrafted bespoke showpieces for everything from family birthdays to celebrations at the Houses of Parliament, with features in HELLO! Magazine and Cake Masters.
Every cake is baked completely to order in Westerham/Sevenoaks, finished with meticulous attention to detail, and delivered fresh across Kent and London.
5. When Should You Book?
Because bespoke celebration cakes are handcrafted from scratch:
Birthday & Celebration Cakes: We recommend ordering at least 3 to 7 days in advance (or 2 days for cupcakes).
Weddings & Large Events: We advise booking 2 to 6 months in advance, especially for peak summer wedding weekends.
Ready to Create Your Dream Cake?
Let’s make your next celebration unforgettable. Whether you already have a mood board or need help designing from scratch, we’re here to help.